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Research papers

Added value in business marketing strategies

Business Marketing decisions are said to be rational although the marketing input is generally non-rational, or worse, emotional. In this paper, a method of calculating the added value on business marketing decisions is discussed. The method is based...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Sicco C. Santema
June 15, 1992
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Citation

Santema, S. C. (1992a, June 15). Added value in business marketing strategies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/added-value-in-business-marketing-strategies